All womxn have a knowing, an acceptance and a passionate confidence in their lives and businesses so fierce they didn’t know it existed.

The future I want is one where

This is how I’m making it happen

I help you embrace intimacy and pleasure in your purpose and connection with your people through facilitating and guiding a journey of discovery. I cultivate an unconditionally open, safe and honest space where can you feel comfortable showing up as yourself, without desire to decorate or appease.

From a space of clarity and a deep understanding you’re able to connect with your audience in a more intuitive way and be led by the confidence that comes with knowing your business and yourself so intimately.

Your brand heart, messaging, essence, vision and marketing are curated and mapped out for you to guide you on your path to profitability and growth, in a way that is easy and pleasurable for you to sustain.

My own story is born of necessity (needing to earn an income in my business), a way for me to advocate for myself in a season that was both dis-empowering and revolutionary (my journey of matrescence), a key part of my healing adventure (rediscovering my voice, my purpose and identity through work).

And I saw that women who are transacting from within a space of survival like the one I had been in for so damn long, need business support that gives them permission to feel. Support that harnesses their innate strengths and allows them to move into a space of connectedness, intimacy and acceptance with themselves, their stories and the messy middle of their many roles.

So that’s what I do.

Oh, hiiiii!
That’s me, Lorin

I’m the feeler, thinker, be-er, mother, lover, artist, strategist and wine enthusiast behind all the words, stories and designs here.

My story starts with the birth of my son, and a deep, dark and emotional journey of healing, away from grief and toward agency and advocacy like I had never before held or experienced.

And my work here, within this space, for myself and for the passionate and inspiring womxn I work with, is such an integral part of that journey. A space that became safe and vulnerable. A space I found purpose and love and acceptance and intimacy with myself and my biggest, most fierce dreams and desires for myself. And I help you create that space for yourself too.

I’m interested in the messy middle where life and business intersect, where you realised that your business, your experience of turning something you’re incredibly passionate about into something profitable that supports your life, is so intrinsically linked to you, your own journey of healing or your season of change.

I live for the intimate stories and connections we share with ourselves and others and I’m really good at helping you not only unpack them, but piecing them back together in a way that really just makes sense and feels fucking right.
In a way that leads to

Confidence.

Acceptance.

Wholeness.

Growth.

Action.

Profit.

Don’t take my word for it

Because I had started a business before, I knew how hard it can be to go at it alone – so I hired Lorin to help me with brand strategy for my brand new coaching business. I had barely bought a domain at the point when I started working with her. What I wasn't expecting was just how deeply Lorin would strive to understand what I'm about (and not just my business), and helped weave that in throughout everything we worked on.
Lorin has a way of distilling everything I share about my business and life into thoughtful words and concepts, which has made me feel more confident in talking about what I do and what I'm passionate about. I got an amazing brand strategy manual that I could lean on for inspiration and direction whenever I created *anything* for my business – which made the less fun parts of running a business feel a lot lighter. It took out a lot of the guesswork and floundering that comes with building a brand new business, and it gave me a clear foundation to build on when I wanted to make changes.
After my initial branding strategy sessions were done, I signed up for continued regular sessions with Lorin. As my business has evolved, she has worked with me to continue updating my Strategy Manual. It's been like having a part-time partner in my business to bounce ideas off of – which was possible only because she had taken the time to know my brand so intimately.

Jenna Hellberg

Having brand intimacy has allowed me to develop the skill of staying laser-focused on consistency in messaging (with copy and branding). Having an easy-to-understand strategy absolutely affects my confidence in marketing. The Strategy Manual makes my life easier and takes a lot of pressure off me. I don’t have to spend hours trying to figure content. I have a clear guide and pathway to reach my people, and when I get distracted or off course I refer back to my strategy to get me back on track! I am regularly referencing it to maintain brand consistency and ensure sure I'm staying on track and speaking to my people. And understanding them allows me to effectively create solutions to problems they have and provide a different perspective on issues we share. 

Anusha fabio

Whenever I sit down to reflect on what to write in my marketing, or what new videos to create, I know I don’t have to spend more time thinking and getting overwhelmed or carried away with ideas that lead nowhere. Instead, I get to see clearly in the Brand Strategy manual what needs to be done, how to go about it, and which way to best move forward. It allows me to move at a pace that feels comfortable for me, as a lover of slow living even in my business. It enables me to know that my people will be able to identify that these messages come from the business vision and mission, they can connect with its heart and purpose because all that was work we’ve done together.

Beatrice Mangar

Before I started working with Lorin, I felt like my brand was like a bunch of wildflowers I had gathered. She helped me arrange them into a beautiful bouquet through strategy and design that I feel confident in marketing and planning around. Having a clear sense of the community we serve and how we wish to serve them has been liberating. It’s easier to make decisions in and for Elpis Real Estate Boutique because the who and how is our litmus test. Because I understand our business so deeply I am able to accept or decline ideas and offers based on how well it fits our brand’s messaging and vision. 

Aimee Burrell

I’m here for all of it. Are you?

Let’s make it happen together
Intimacy is understanding where you are, why you’re there and where you want to go.
Chances are, you value intimacy in all other areas of your life, even if that’s not what you think of it as. Intimate moments, conversations and actions with your partner/s. Intimate time with your kids and family, your friends. Time spent really getting to know them and sharing your most vulnerable self too.

But when last have you thought of intimacy with yourself outside of self-pleasure? Or even self-care?

Intimacy means you’re focused and invested far beyond the surface. It means you’re ready and willing to travel deep into yourself, your dreams and your people to find a knowing, an acceptance and a passionate confidence so fierce you didn’t know it existed.

I will always encourage you to lead with intimacy, which requires you to be grounded and connected to yourself.

Intimacy leads to
Confidence
Clarity
Vulnerability
Acceptance
Growth
Moving away from just surviving
Wholeness
Intuitive connection in business and life
Knowing your goals and aligning your actions to be able to meet them
What's brand strategy? ⟶
Brand strategy is the plan to get you to where you want be.
Brand strategy is more important than design, it’s your message. Design is just the vehicle to convey your message, powerful though it may be. Without a message it’s just decoration without any clear purpose. And it won’t help you reach any meaningful long-term goals.

Brand strategy is powerful because it is what’s going to compel emotion, action and connection from your people. It’s what guides you in every decision, every piece of marketing, every last  bit of communication with your people. It’s what allows you to understand who those people even are.

It’s the depth and richness to your brand story because it’s a refined and curated iteration tailored specifically to your people, but based intrinsically on your intimate understanding of yourself.

Brand strategy is
Your purpose
Your vision
What you do
How you do it differently
Why you care about it
Your brand values
The functional and emotional benefits of your services or products
Your brand positioning, tagline and messaging
Your people
Your personality attributes and tone
Your keywords and copywriting library
Your content categories for marketing
Your marketing strategy and schedule
Your brand goal
Why choose Lorin? ⟶
I don’t mean to brag, but…
Where life and business intersect, in the messy middle filled with intimacy and pleasure, is my area of interest, but also my area of expertise. The space where you realise that your business, your journey of turning something you’re incredibly passionate about into something profitable that supports your life, is so intrinsically linked to you, your journey of healing or your season of change.

I live for the intimate stories and connections we share with ourselves and others and I’m really good at helping you not only unpack them, but piecing them back together in a way that really just makes sense and feels fucking right.

My own story is born of necessity (needing to earn an income in my business), a way for me to advocate for myself in a season that was both dis-empowering and revolutionary (my journey of matrescence), a key part of my healing adventure (rediscovering my voice, my purpose and identity through work).

And I saw that women who are transacting from within a space of survival like the one I had been in for so long, need business support that gives them permission to feel. Support that harnesses their innate strengths and allows them to move into a space of connectedness, intimacy and acceptance with themselves, their stories and the messy middle of their many roles.

So that’s what I do.


I believe
In inclusivity without exception
Feminism that is not intersectional serves to uphold dangerous patriarchal philosophies
That given the chance to really get intimate and unpack our story and vision, we propelling ourselves onto path of growth while maintaining an acceptance and appreciation for where we are now
Showing up as your truest self allows for understanding, self-compassion and growth
To nurture vulnerability and acceptance, I need to hold a safe and sacred space for my people
We may define success and joy differently but that doesn’t mean one definition is better or more desirable than another
Free fortnightly community calls
A strong and enthusiastic community of womxn who are woven together in their desires for each to succeed
Yes! It does exist :)
Every fortnight I facilitate and guide a community conversation around a specific theme. It’s totally free, filled with great support and advice from other womxn in business and myself and aims to get you more intimate with yourself and your business.
Hooray! I can't wait to meet you in the community call. You'll get an email soon with all the info for the next call.
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