Sophie Smith Photography

Sophie captures real moments of connections, intimacy and love with a focus on how those moments make you feel - how they move and shape you - in a way that you can experience forever as art.

Our goal was to create a brand experience that makes brides, mothers and families feel excited to celebrate themselves, their stories and their moments special moments. We wanted to create an experience that placed more value on reliving that freeze-frame of their lives than picture-perfect posed photographs and share the value in having everlasting access to those memories.

So we started with understanding what Sophies big vision is, who she really wants to partner with in her art and how her purpose is connected to those people and their stories. We first did the logo, establishing a strong monogram and word mark. I looked to her nature-driven Instagram feed and chose a few images to use as a reference for the illustrations and infused those into the brand experience. The logo suite was rolled out to include all iterations she's need for web and print uses, and then we started wire framing the concept for the website. We knew we were building with Webflow so we had no limitations on what we could achieve and really played with layouts and interactions.

I started the website development from the concept and used the design of this as inspiration for her rates and packages documents.

We wrapped everything up with a brand manual that shows her how to use her assets, what colour options they're available in, how to style any typography she'd need to set for marketing materials and how to use her brand colours in a real-life application.


Intimate / Personal / Adventurous / Authentic

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What they said

Lorin has the amazing ability to see straight to the heart of a business and a brand and understand what is really needed to communicate this to your clients.

While working with Lorin, she was incredibly talented at finding ways to showcase the heart of my brand in the most elegant and creative way - not just for future clients, but in a way that allowed me to clearly see it, and feel proud and excited to share it with the world. I'm deeply grateful to her for believing in me and my brand enough to not only make it look beautiful, but to help me believe in it too.

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