Sophie Smith Photography

Brand Strategy
Visual Branding
Website Design
Website Development
Brand tone

Intimate

Personal

Adventurous

Authentic

Sophie captures real moments of connections, intimacy and love with a focus on how those moments make you feel - how they move and shape you - in a way that you can experience forever as art.

Our goal was to create a brand experience that makes brides, mothers and families feel excited to celebrate themselves, their stories and their moments special moments. We wanted to create an experience that placed more value on reliving that freeze-frame of their lives than picture-perfect posed photographs and share the value in having everlasting access to those memories.

So we started with understanding what Sophies big vision is, who she really wants to partner with in her art and how her purpose is connected to those people and their stories. We first did the logo, establishing a strong monogram and word mark. I looked to her nature-driven Instagram feed and chose a few images to use as a reference for the illustrations and infused those into the brand experience. The logo suite was rolled out to include all iterations she's need for web and print uses, and then we started wire framing the concept for the website. We knew we were building with Webflow so we had no limitations on what we could achieve and really played with layouts and interactions.

I started the website development from the concept and used the design of this as inspiration for her rates and packages documents.

We wrapped everything up with a brand manual that shows her how to use her assets, what colour options they're available in, how to style any typography she'd need to set for marketing materials and how to use her brand colours in a real-life application.

See it live
Instagram
Website

Psst. Like what you see? Book a free call to get your project started.

No items found.

Love letter from Sophie

Back to all

Are you ready to get your message in front of your people in your most beautiful and meaningful way yet?

Get in touch here to get started or book a totally free call here.

Thank you! I'll be in touch on the next working day to get your call scheduled.

Oh snap, something went wrong. Can you please try again? If it still doesn't work you can let me know at hello@loringalloway.com.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Privacy Preference Center
When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.
Manage Consent Preferences by Category
Essential
Always Active
These items are required to enable basic website functionality.
Marketing
These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.
Personalization
These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.
Analytics
These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.