Sophie captures real moments of connections, intimacy and love with a focus on how those moments make you feel - how they move and shape you - in a way that you can experience forever as art.
So we started with understanding what Sophies big vision is, who she really wants to partner with in her art and how her purpose is connected to those people and their stories. We first did the logo, establishing a strong monogram and word mark. I looked to her nature-driven Instagram feed and chose a few images to use as a reference for the illustrations and infused those into the brand experience. The logo suite was rolled out to include all iterations she's need for web and print uses, and then we started wire framing the concept for the website. We knew we were building with Webflow so we had no limitations on what we could achieve and really played with layouts and interactions.
I started the website development from the concept and used the design of this as inspiration for her rates and packages documents.
We wrapped everything up with a brand manual that shows her how to use her assets, what colour options they're available in, how to style any typography she'd need to set for marketing materials and how to use her brand colours in a real-life application.