Intimate brand strategy, design and websites for business owners who want more.

More fab clients, growth, and clarity. More of what you dreamed your business would be.

This beautiful and vulnerable extension of yourself that supports the life you want to create for yourself and your family. A passionate, fiercely-part-of-your-identity kind of business underwritten by a solid strategy for growth and success.

The kind of business that operates from a deep understanding of your people —confidently communicating what you do, who you do it for and why it matters, with words and visual experiences. While weaving a brand story that connects those people with the amazing results your business specialises in.

All without the rules, formulas and lost-in-the-crowd brand stories so you don’t have to sacrifice you vision or values just to get more fab clients.

Sounds amazing, right?

It’s doesn’t have to be a day dream. Because you’re fucking amazing at what you do — you know that already.

I’m here to help you gain clarity around who you serve and what amazing result you offer, confidence in communicating it and a course of action to meet your business (and life) goals.

So you can hit publish on your marketing, messaging and brand experiences, and get yourself in front of the right people sooner.

How I can support you in that

The first step

Intimate Brand Strategy

From 1:1 support to group programmes to audits, these support you in getting clear on your message, understanding your people, extracting your brand story and developing a plan to help you reach your goals.

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The second step

Visual Brand Identity

A fully comprehensive brand identity and graphic library that translates your strategy into something tangible and delightful, for you and your people. Includes everything you need to confidently market yourself.

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The Third step

Custom website

We take your brand experience to the next level by creating an entirely unique online experience for your people in a way that conveys the right message and encourages connection. Copywriting included *wink*.

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Recent design case studies

Love letters
What I wasn't expecting was just how deeply Lorin would strive to understand what I'm about (and not just my business), and helped weave that in throughout everything we worked on. It's been like having a part-time partner in my business to bounce ideas off of – which was possible only because she had taken the time to know my brand so intimately.

Jenna

With guided support and a safe space to unpack my thoughts I have gained clarity, a vision, a new goal. Maybe also a new dream. Thank you a million times for holding this space for me and giving me the opportunity to have YOU hold my hand through it all.

Lee-Ann

Before I started working with Lorin, I felt like my brand was like a bunch of wildflowers I had gathered. She helped me arrange them into a beautiful bouquet through strategy and design that I feel confident in marketing and planning around.

Aimee

I feel like it’s not work at all now that I have an intimate map of my brand and the messaging to carry forth. I derive a lot of satisfaction, pleasure, and fulfillment from creating and working on my business and I’m so excited for the coming year.

Beatrice

Having this strategy has helped me realise deeply that I deserve to make money and charge for my work, when I had trouble believing this before. I've realised that I can create messaging that's personal to me and shares more of who I am, without showing every single part of my day

Melissa

I have full confidence in what I want to birth and I’m so grateful for your guidance every step of the way. Thank you Lorin, you’re the world’s best hidden gem. I want to shout to everyone I know who needs brand strategy about you!!

Beatrice

It’s easier to make decisions in and for Elpis Real Estate Boutique because the who and how is our litmus test. Because I understand our business so deeply I am able to accept or decline ideas and offers based on how well it fits our brand’s messaging and vision.

Aimee

Because of the understanding I've developed, I'm allowing myself to lean into a new purpose and now I'm taking baby steps to dive right out of my comfort zone and into something that scares the hell out of me, but also excites me to the core.

Lee-Ann

from clients
Hi! Hello.

That’s me, Lorin. Red wine appreciator, amateur gardener and the voice and heart behind everything here.

I work with small business owners who want more rad clients, growth, and clarity and less rules, formulas and lost-in-the-crowd brand stories by supporting them in building a business they love and brand they believe in.

I talk about intimacy a lot, as a means to build up a deep understanding of your business and your people so that you have a plan, all the confidence and the right words to grow your business into what you dream to be.

So that’s always the place we start — and it also happens to be the place I shine the brightest!

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