Creative strategy founded on brand intimacy

For humans who know their business is an intrinsic and inseparable part of who they are and who want to feel confident and powerful in their path to growth and profitability.

Oh, hiiiii!
That’s me, Lorin

Being outside, savouring a glass of wine and laughing. Three of my favourite things.

I hold space for and facilitate your journey to get intimate with yourself, your people and your vision. A kind of intimate that gifts you a knowing, an acceptance and a passionate confidence in your life and business so fierce you didn’t realise it existed. The kind that helps you build, sustain and grow a business that is intrinsic to yourself, harnessing your innate feminine strengths to connect intuitively with your story, vision and people.

About me

What my clients have said

Because I had started a business before, I knew how hard it can be to go at it alone – so I hired Lorin to help me with brand strategy for my brand new coaching business. I had barely bought a domain at the point when I started working with her. What I wasn't expecting was just how deeply Lorin would strive to understand what I'm about (and not just my business), and helped weave that in throughout everything we worked on.
Lorin has a way of distilling everything I share about my business and life into thoughtful words and concepts, which has made me feel more confident in talking about what I do and what I'm passionate about. I got an amazing brand strategy manual that I could lean on for inspiration and direction whenever I created *anything* for my business – which made the less fun parts of running a business feel a lot lighter. It took out a lot of the guesswork and floundering that comes with building a brand new business, and it gave me a clear foundation to build on when I wanted to make changes.
After my initial branding strategy sessions were done, I signed up for continued regular sessions with Lorin. As my business has evolved, she has worked with me to continue updating my Strategy Manual. It's been like having a part-time partner in my business to bounce ideas off of – which was possible only because she had taken the time to know my brand so intimately.

Jenna Hellberg

Having brand intimacy has allowed me to develop the skill of staying laser-focused on consistency in messaging (with copy and branding). Having an easy-to-understand strategy absolutely affects my confidence in marketing. The Strategy Manual makes my life easier and takes a lot of pressure off me. I don’t have to spend hours trying to figure content. I have a clear guide and pathway to reach my people, and when I get distracted or off course I refer back to my strategy to get me back on track! I am regularly referencing it to maintain brand consistency and ensure sure I'm staying on track and speaking to my people. And understanding them allows me to effectively create solutions to problems they have and provide a different perspective on issues we share. 

Anusha fabio

Before I started working with Lorin, I felt like my brand was like a bunch of wildflowers I had gathered. She helped me arrange them into a beautiful bouquet through strategy and design that I feel confident in marketing and planning around. Having a clear sense of the community we serve and how we wish to serve them has been liberating. It’s easier to make decisions in and for Elpis Real Estate Boutique because the who and how is our litmus test. Because I understand our business so deeply I am able to accept or decline ideas and offers based on how well it fits our brand’s messaging and vision. 

Aimee Burrell

[Working] is such fun and I feel like it’s not work at all now that I have an intimate map of my brand and the messaging to carry forth. I derive a lot of satisfaction, pleasure, and fulfillment from creating and working on my business and I’m so excited for the coming year. In fact, it makes work so effortless that I’ve peacefully decided to take over 7 weeks of holidays without thinking about or doing any work. I have full confidence in what I want to birth and I’m so grateful for your guidance every step of the way. Thank you Lorin, you’re the world’s best hidden gem. I want to shout to everyone I know who needs brand strategy about you!!

Beatrice Mangar

Born of necessity or catharsis, a fierce part of your identity, a way for you to advocate for yourself or a key part of your healing journey

and you’re ready to move from a season of survival to one of abundant acceptance, understanding and growth

If your business is

This is how we can make it happen

Intimacy-led programme that helps womxn build, sustain and grow businesses that are intrinsic to themselves, harnessing their innate feminine strengths to connect intuitively with their stories, their vision and their people.

$850 or

$200 x5

  • 10-week micro-community programme
  • Workbook to complete before season begins
  • 8 modules with introductory videos and PDF guidebooks
  • 2-hour live community call each week
  • Self-completed strategy manual by week 9
  • We cover your brand heart, messaging, essence, vision and marketing, mapping out a full and rich brand story that will guide you on the path to profitability and growth
  • 2 1:1 coaching calls with me as pay-in-full bonus
  • 5-instalment payment plan available
More info please!Prefer 1:1? →

Comprehensive 1:1 strategy support that starts with intimacy, just like everything else here. A comprehensive programme where you’ll gain clarity, direction and confidence so that you can reach your business growth and profit goals.

$1800 or $1000 x2

  • 4-week 1:1 programme
  • 2 fun video calls to lay the foundation of your strategy
  • We cover your brand heart, messaging, essence, vision, marketing and mindset, mapping out a full and rich brand story that will guide you on the path to profitability and growth
  • A brand strategy that just makes sense and is easy to use
  • Done-for-you strategy manual
  • Creative direction to help you make the best DIY decisions or hand off to a designer
More info please!Need design too? →

An all-inclusive 1:1 programme that starts with intimacy, and ends with message-focused visual design. Travelling inward, unpacking your story and refining your message to create the most aligned, natural and fun strategy and abundant brand experience.

starting at $4500 in 5 parts

  • 8+ weeks of intimacy-driven conversation
  • 2 live calls where we lay the foundation
  • Brand strategy
  • Single design solution for a complete brand experience
  • Strategy Manual
  • We cover your brand heart, messaging, essence, vision and marketing, mapping out a full and rich brand story that will guide you on the path to profitability and growth
  • Webflow or Shopify Website
  • Availability of on-demand 1:1 calls in the future
  • Bonuses! PDFs and Airtable templates to cover goal setting, finances and accounting, project and client relationship management, creating a weekly schedule, marketing your business
More info please!
Free fortnightly community calls
A strong and enthusiastic community of womxn who are woven together in their desires for each to succeed
Yes! It does exist :)
Every fortnight I facilitate and guide a community conversation around a specific theme. It’s totally free, filled with great support and advice from other womxn in business and myself and aims to get you more intimate with yourself and your business.
Hooray! I can't wait to meet you in the community call. You'll get an email soon with all the info for the next call.
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