In a way that shares your message and story in the right way with the right people.
So that you can experience more growth, lead from a place of clarity and get more fab clients.
You don’t need this to be amazing. You’re already bloody amazing.
But you know that having a way to visually and verbally communicate what you do, who you do it for and why it matters is everything right now. So that’s what we do.
Together we’ll clearly outline your goals, develop an intimate understanding of your people and your story.
A comprehensive and easy-to-implement brand strategy, paired with a rocking graphic library that ensures you can create exceptional brand experiences, immediately.
We get on a call and chat you and your business for 2-3 hours. I’ll guide the conversation and we’ll dig into what you do, why it’s important to you and who you do it for. This is first base and provides content, depth and meaning for all designs and paves the way for you to reach your goals.
Now that we know who you want to work with, we create visual branding that connects with them. We use the strategy to guide creative decisions and visual problem solving so we can share the right message with the right people. In a way you find delightful too!
We take your visual branding and turn it into an experience that runs across as many platforms and printed pieces as you need. We can do templates, print files, packaging and digital materials — anything that makes sense for you, as the business, and your clients or customers.
After our initial chat I’ll prepare a proposal that’s tailored to those needs.
This means you’ll have what you need to reach your goals and get more fab clients, without being weighed down by what you don’t.
What I wasn’t expecting was just how deeply Lorin would strive to understand what I’m about (and not just my business), and helped weave that in throughout everything we worked on. It’s been like having a part-time partner in my business to bounce ideas off of – which was possible only because she had taken the time to know my brand so intimately.
The best ah-ha moments come from conversation! It drives so much intimacy, so that is where we start. We start with a call to find out about you, your business and your goals. That’s before you sign any contracts and pay any invoices.
If you’re ready to move forward, the first thing on our agenda is a strategy workshop. I’ll facilitate a workshop where we comb through your story, who your people are, why you’re invested in and passionate about what you do and what your vision is.
I’ll distil and refine our workshop into a strategy presentation where we cover your brand heart, messaging and essence and take a detailed look at who your people are.
We workshop this strategy until you feel it’s reflective of you, your values and your purpose.
It lives forever in a (20+) chapter of a strategy manual you can reference for years to come!
After we’ve ticked off your strategy, we use it to establish 2 creative directions. Design should be good to look at (obviously) but it should serve a function and work to move you closer to your goals. We choose one creative direction to pursue.
I expand on the creative direction and refine it into the most meaningful design solution. This is beautifully and thoroughly presented through the lens of your brand experience and not just standalone branding elements. This helps you understand how your brand will be experienced in the wild.
Together we review and refine the design so that it truly becomes the best visual translation of your brand — something equally delightful for you, the custodian and founder, and your people, the clients or customers that help you reach your goals.
A brand identity is exciting — but it takes more than pretty logos to make a launch successful. Together we’ll define how we can launch your new strategy and look to your people in a way that feels good and works towards your goals.