How often have you heard the terms dream and ideal client? I’m guessing if you run an online business of any sort, plenty.
Search “dream client” on Pinterest and you’re hit with thousands of blog posts and worksheets, ranging from attraction marketing to niching to just getting more of them.
The general outline they guide you to create looks a bit like this:
Which, when you combine them together, feels like a mishmash of vague demographics and a vision board of their aesthetic. None of which is helpful when you’re writing to, marketing for or communicating with said dream client.
And, this might have been helpful for you when you were starting your business and gathering all the resources and inspiration, so I won’t outright knock it.
But I will challenge you to look past this ideal client trope and get intimate with not just who you want to work with, but what emotional benefits they’re looking for and how you can provide those.
The tapestry of unhelpful information you’re able to put together with the conventional prompts and questions will not help you engage and convert an audience into clients.
It won’t tell you:
And when you’re creating content and marketing your business (girl’s gotta eat), these are the stars your brand messaging needs to follow.
I rewrote this dream client trope into something that actually makes a difference for my clients and myself and something I've been building on and evolving since then. Something that cultivates an intimate understanding of who they are and what they value.
And using those values to guide your own marketing and messaging is way more powerful than a list of boring demographics. Because it’s intimate. It looks past the performance of our lives and businesses, and aims to connect in a more meaningful way.
Niching yourself down in business with values over industry will always mean that you’re able to really see your clients outside of the context of how they fit into your business and engage with them as fellow, multi-faceted humans.
In the Get More Fab Clients workshop I get detailed as I walk you through my unique approach to getting to know your people reeeeaaally well beyond the boring demographic bs. So that you can refine your message and marketing (and offers!) and book more of them.
You’ll learn how to understand what they value and why, with a lesson in developing offers that are aligned with the emotional benefits they want, too.
2-month payment plan available
Red wine appreciator, amateur gardener and the voice and heart behind everything here.
I work with small business owners who want more rad clients, growth, and clarity and less rules, formulas and lost-in-the-crowd brand stories by supporting them in building a business they love and brand they believe in.
Partnering with me goes well beyond branding and I’m never in it for the short term. This is also not your typical design studio: I’m equally invested in working with businesses that aren’t ready for or don’t want to invest in design.
So that either way, we wrap up our project with what you need to communicate what you do, who you do it for and why it matters in the most compelling way, without sacrificing your vision or values in the process.
(Or maybe just not enough clients at all?)
Grab my free Brand Messaging Checklist and a cup of coffee (or glass of wine ;) ) and find out what small and impactful changes you can make this week to start getting more (fab) clients. Or find out more about it here.