How often have you heard the terms dream and ideal client? I’m guessing if you run an online business of any sort, plenty.
Search “dream client” on Pinterest and you’re hit with thousands of blog posts and worksheets, ranging from attraction marketing to niching to just getting more of them.
The general outline they guide you to create looks a bit like this:
Which, when you combine them together, feels like a mishmash of vague demographics and a vision board of their aesthetic. None of which is helpful when you’re writing to, marketing for or communicating with said dream client.
And, this might have been helpful for you when you were starting your business and gathering all the resources and inspiration, so I won’t outright knock it.
But I will challenge you to look past this ideal client trope and get intimate with not just who you want to work with, but what emotional benefits they’re looking for and how you can provide those.
The tapestry of unhelpful information you’re able to put together with the conventional prompts and questions will not help you engage and convert an audience into clients.
It won’t tell you:
And when you’re creating content and marketing your business (girl’s gotta eat), these are the stars your brand messaging needs to follow.
I rewrote this dream client trope into something that actually makes a difference for my clients and myself and something I've been building on and evolving since then. Something that cultivates an intimate understanding of who they are and what they value.
And using those values to guide your own marketing and messaging is way more powerful than a list of boring demographics. Because it’s intimate. It looks past the performance of our lives and businesses, and aims to connect in a more meaningful way.
Niching yourself down in business with values over industry will always mean that you’re able to really see your clients outside of the context of how they fit into your business and engage with them as fellow, multi-faceted humans.
In the Get More Fab Clients workshop I get detailed as I walk you through my unique approach to getting to know your people reeeeaaally well beyond the boring demographic bs. So that you can refine your message and marketing (and offers!) and book more of them.
You’ll learn how to understand what they value and why, with a lesson in developing offers that are aligned with the emotional benefits they want, too.
2-month payment plan available
If you’re filled with ambition and purpose and looking for branding and business support that helps you achieve your vision, you’re in the right place.
I’m a brand and website designer with an approach centred on intimacy, so you’ll see that word a lot here.
I’m also a red wine enthusiast, amateur vegetable gardener, mom to an adventurous 5 year old, whippet lover with a thing for ginger cats and Cape Town local who loves the ocean.