Position your brand with this secret formula

Make your marketing efforts feel more effortless with a brand positioning statement.
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I want to give you my best secrets on how to take your USP (figure yours out here) and mould it into a brand positioning statement you can use in your everyday business tasks. You know, like marketing! 🙌

A brand positioning statement will, at the end of the day, help your marketing efforts feel more effortless. Because I'm sure we're all together in enjoying marketing the least and finding it gives us the most grey hairs.

Part of that's probably because it's not our primary skill and we're learning as we go along (um, that's me!). Another part of it could be because we're not entirely confident in our brand message.

Now your brand message is about so much more than your brand positioning, but knowing your emotional benefits and who you're speaking to (or want to speak to) will allow you to write up something that can spark a revolution (too much? nah!) in your marketing and therefore sales and therefore confidence.

Alright. So let's do it.

What do you do?

First, what do you do. As in, what do you sell, create, provide?

Examples:

⟶ life coaching for women

⟶ beauty and bathroom products

⟶ creative strategy support and resources

What is your primary functional benefit?

Second, what is the primary functional benefit? Or what is your works'/services'/products' most important attribute?

Examples:

⟶support focused on elevating their everyday moments

⟶ safe and all-natural aroma-based products

⟶ support focusing on connecting clients with the right people

What is your primary emotional benefit?

Third, what is the biggest, most powerful emotional benefit that sets you apart? When you consider that the emotional benefits are essentially how you do things differently to your peers, which one is the big result you want to found your marketing on?

Examples:

⟶ champions their innate ability to design their dream life through value and action as they fulfil their calling

⟶ encourages women to turn their nightly bath and shower routines into mindful rituals

⟶ helps them create and execute a plan with confidence and share the right message so they get more rad clients and grow their businesses into what they dream them to be

Put it together

You see where we're going with this? We've covered what you do, how it manifests and what the big result is!

Now you put them together to position yourself! You can do that by adding the word ‘only’ because where those three intersect should be unique to you! 🤩

So, here's your secret formula:

My [INSERT 1] is the only [INSERT 2] that [INSERT 3].

I mean?! How easy is that? 🙌

So it could look like:

My life coaching for women is the only support focused on elevating their everyday moments that champions their innate ability to design their dream life through value and action as they fulfil their calling.

Or

My beauty and bathroom products are the only safe and all natural aroma-based products that encourage women to turn their nightly bath and shower routines into mindful rituals.

Or

My creative strategy coaching is the only support focusing on connecting clients with the right people that helps them create and execute a plan with confidence and share the right message so they get more rad clients and grow their businesses into what they dream them to be.

Boom! (Also, can you guess who the last one is for? 😉😉).

So what does your positioning statement look like? Find me on Instagram and drop it in my DMs ♡

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Brand positioning worksheet

Use this worksheet to review and refine your brand positioning statement so you can market yourself with all the confidence you deserve!
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Position your brand with this secret formula
Position your brand with this secret formula
Position your brand with this secret formula
Position your brand with this secret formula

Hi, I’m the author, Lorin

I love supporting you bring confidence, clarity and growth to a business already filled with so much meaning and love.

If you’re filled with ambition and purpose and looking for branding and business support that helps you achieve your vision, you’re in the right place.

I’m a brand and website designer with an approach centred on intimacy, so you’ll see that word a lot here.

I’m also a red wine enthusiast, amateur vegetable gardener, mom to an adventurous 5 year old, whippet lover with a thing for ginger cats and Cape Town local who loves the ocean.

Read more about me ⟶
Lorin Galloway branding and websites for small businesses with heartLorin Galloway strategist and designer for small business owners