It's not just enough to love a curated collection of colours: I also have to know how they can function and thrive together to create an outstanding brand experience.
So, while I want to share this colour palette with your (that you can totally steal for your own DIY brand, of course!), I also want to give you a use case for how these colours can work together in type, layout and pattern.
I write a lot more about colours in this post and also share a solid 24 palettes for you to use in your next project here. Go grab those too, and read up about how to create a perfectly balanced colour story for your brand.
So, to give the colour palette some life and love, I designed a brand experience for a curly hair shampoo brand that I would love to find on the shelf at my pharmacy.
It would make sense for this business that we create a durable digital and print presence, through social media, website and packaging, and encourage repeat visits to digital platforms they're active on. One way we can do this is to create a tutorials collection that lives outside of YouTube or Instagram, encouraging customers to return to the site often by updating them. They could also encourage repeat orders by offering a subscription service for quarterly delivery. The social media and email marketing efforts would promote this, leading to return website visitors.
To keep the brand fun, energetic and minimal, I focused on type, clean layouts, photography and a wavy pattern. The brand colours were used to differentiate the different 'steps' or product categories, and in a real life application, the brand palette would be wider to accommodate more categories.
Copy was kept a nice rich black on the litter backgrounds, and a crisp white on the darker colours. The palette offers enough contrast for the accent colours to be used on the primary bold and neutral colours, which allows for a lot of play in pattern and layout for marketing materials.
Minimal paint-style textures were used in brand colours for added visual interest and as a nod to the rich texture of the products for digital-only applications.
You can see all the ways this nature-inspired colour palette was used to create a fun and clean brand experience, while telling the story of balance, growth and confidence.
If you’re filled with ambition and purpose and looking for branding and business support that helps you achieve your vision, you’re in the right place.
I’m a brand and website designer with an approach centred on intimacy, so you’ll see that word a lot here.
I’m also a red wine enthusiast, amateur vegetable gardener, mom to an adventurous 5 year old, whippet lover with a thing for ginger cats and Cape Town local who loves the ocean.