This beautiful and vulnerable extension of yourself that supports the life you want to create for yourself and your family. A passionate, fiercely-part-of-your-identity kind of business, growing and succeeding in the ways you value.
All without the rules, formulas and lost-in-the-crowd brand stories so you don’t have to sacrifice your vision or values just to get more fab clients.
The kind of power that comes from understanding what that vision is, knowing your purpose and believing wholeheartedly in the incredible result that you (and only you!) can provide. And speaking to exactly who you provide it for.
So you can have more clarity, growth and fab clients. And who doesn't want that?
What I wasn’t expecting was just how deeply Lorin would strive to understand what I’m about (and not just my business), and helped weave that in throughout everything we worked on. It’s been like having a part-time partner in my business to bounce ideas off of – which was possible only because she had taken the time to know my brand so intimately.
The best ah-ha moments come from conversation, so we have one every week! The first thing on our agenda is a strategy workshop. I’ll facilitate an initial workshop where we comb through your story, who your people are, why you’re invested in and passionate about what you do and what your vision is.
I’ll distil and refine our workshop into a strategy presentation where we cover your brand heart, messaging and essence and take a detailed look at who your people are.
We workshop this strategy in an additional 3 weekly calls until you feel it’s reflective of you, your values and your purpose, while covering any other areas you would like support in.
Everything we develop lives forever in a strategy manual. Sounds snoozy but! It's 20+ pages of brand gold that you can refer back to for years (and years). It's a fantastic launchpad for content creation and you can use it to write your website copy too (say whaaaa). All in all, it's pretty fucking valuable and my clients love theirs.
Your business is unique (trust me, we’ll find that very real USP lurking there) and what your brand strategy could look like and include will be too.
These strategy intensives usually include, but aren't limited to
Your purpose and vision
What you do and how you do it differently
Why you care about it and why it matters
Your values and how they show up in your business
Your functional and emotional benefits
Your brand positioning and tagline
Your brand messaging pillars and your gaols surrounding that messaging
A detailed profile of who you serve in your business
An overview of how you can accommodate or overcome their barriers to entry
A visual client board
Important keywords and phrases
Your personality attributes and brand voice
Your brand tone
Important keywords and copywriting library
Content categories and ideas
A guide to developing a marketing strategy
Your brand goal
Developing your offers and pricing structures
Self-paced tutorials and templates for budgeting and forecasting, writing your about page, marketing and funnels, setting up systems, CEO check-ins
If you book a visual design project within 6 months of completing this intensive, this amount is deductible from that investment.
So you can hit publish on messaging and marketing aligned with your goals and your people, and get more (and more) fab clients.
I believe we deserve to be deeply connected to ourselves, our purposes and our vision, so that we can confidently run our businesses in a way that honours who we are while growing it into what we dreamed it to be.
I got (get?) really frustrated with the overly manipulative marketing tactics that promise big outcomes by selling formulas and one-size-fits-all approaches.
My solution to this was to trade lost-in-the-crowd brand stories for intimacy, so we can move within our business from a place of deep understanding, focusing on the result we specialise in instead of the service we provide or niche we operate in.
So that we can have all the confidence in what we do, who we do it for and why it matters, along with a plan to use that messaging to grow our businesses and reach our goals.