Do you want your business to be a delightful extension of yourself that supports the life you want to create — a passionate, fiercely-part-of-your-identity kind of business?

The kind of business that operates from a deep understanding of who your people are — and being able to confidently communicate what you offer, who you offer it to and why it matters?

And get more fab clients as a result, without sacrificing your vision or values?

Join the collective
If you
  • Experience frustration and resentment toward marketing and writing copy
  • Aren't reaching your business goals (or perhaps even establishing goals to begin with)
  • Want to book more clients, because you passionately believe in the result you provide, even if you're not quite sure how to word it yet
  • Are looking for more support, community and accountability, so you have a space to go to when you don't know what tf your next move should be or to share an exciting-to-you win
  • Feel weary with how things are 'supposed to be done' in the online business space, and one-size-fits-all approaches just feel out of whack with who you are —  are 10k months what I want or what I was told to want?
  • Don't fancy trawling thousands of strategy resources from just as many experts so that you can piece together a plan of action for yourself
  • Are over the yucky, bro-style tactics and know you want to run your business with more integrity than preying on frustrations and pain-points and using manipulation to close a deal

You deserve all that, and more. And it's not beyond your reach, either.

Imagine you
  • Feel confident and proud, explaining what you do, who you do it for and why it matters (to you and them)
  • Are able to work toward your clearly defined financial goals because your brand message and strategy support that growth
  • Can get more fab clients because you know who they are (in the ways that really make a difference), can curate brand experiences they love and craft a brand story that connects with them
  • Had access to a group of business owners whose values very likely align with yours, are invested in each others success and understand the power of accountability and celebration, in a safe space free of shame, manipulation and get-rich-quick mentalities, facilitated by me
  • Have clear boundaries and take actions guided by what you value — without chasing someone else’s business goals
  • Get short, actionable training on the monthly, so you don't have to rely on one-size-fits-all approaches and resources — paired with personalised coaching around the real-life implementation of that training
  • Have a solid understanding of the result you provide your clients, and the tools to anchor your brand messaging in that result so that you're able to write, market and connect with more ease (and success)
Love letters
What I wasn't expecting was just how deeply Lorin would strive to understand what I'm about (and not just my business), and helped weave that in throughout everything we worked on. It's been like having a part-time partner in my business to bounce ideas off of – which was possible only because she had taken the time to know my brand so intimately.


With guided support and a safe space to unpack my thoughts I have gained clarity, a vision, a new goal. Maybe also a new dream. Thank you a million times for holding this space for me and giving me the opportunity to have YOU hold my hand through it all.


Before I started working with Lorin, I felt like my brand was like a bunch of wildflowers I had gathered. She helped me arrange them into a beautiful bouquet through strategy and design that I feel confident in marketing and planning around.


I feel like it’s not work at all now that I have an intimate map of my brand and the messaging to carry forth. I derive a lot of satisfaction, pleasure, and fulfillment from creating and working on my business and I’m so excited for the coming year.


Having this strategy has helped me realise deeply that I deserve to make money and charge for my work, when I had trouble believing this before. I've realised that I can create messaging that's personal to me and shares more of who I am, without showing every single part of my day


I have full confidence in what I want to birth and I’m so grateful for your guidance every step of the way. Thank you Lorin, you’re the world’s best hidden gem. I want to shout to everyone I know who needs brand strategy about you!!


It’s easier to make decisions in and for Elpis Real Estate Boutique because the who and how is our litmus test. Because I understand our business so deeply I am able to accept or decline ideas and offers based on how well it fits our brand’s messaging and vision.


Because of the understanding I've developed, I'm allowing myself to lean into a new purpose and now I'm taking baby steps to dive right out of my comfort zone and into something that scares the hell out of me, but also excites me to the core.


from clients

You can have, hold and experience all of that in your business.

With or without me (or anyone else for that matter).

Because you know you better than anyone else after all. And this collective leverages that and spices it up with support, strategic guidance, and brand-building resources so you can get there, sooner.

Join the collective
No bullshit promises about grand outcomes or revenue.

I don't make those because I can't. And anyone who does simply doesn't have your best interest in mind (and is actively prioritising their turnover above your human-ness).

I do know, though, that eagerly developing a strategy, investing your time and energy and money in support, and getting your brand messaging aligned with the clients you want to work with increases your chances of success many-fold (I don't have actual digits but it's a lot!).

When you take the time to get intimate and develop a deep understanding of yourself, your business, your dreams, and your people, you're affording yourself the opportunity to craft a research-backed plan underwritten with a fierce confidence in conveying what you do, who you do it for and why it matters.

And that is a fabulous fucking way to captivate more fab clients and grow your business into what you dream it to be.

Join the collective

How you'll be equipped to captivate more fab clients

6 coaching calls held over 3 months, at least 60 minutes each
Twice monthly calls where we dive into the training and content, and you can get support, advice and guidance on where you’re feeling resistance, frustration or confusion. Calls will be held at 10.00 PDT, 13.00 EDT, 18.00 BST, 19.00 SAST on Wednesdays or Saturdays.
Private community hosted in Circle
No FB groups here thanks! This will be the home of our community, where you can get support, start or participate in conversations, ask for feedback or just share some really exciting business + life wins. All the accountability, none of the social media bullshit.
Micro community of no more than 12 humans
You’re not going to get lost in the crowd because there won’t be one. This ensures that no voices will get lost on our calls and that there’s time for individual attention for all members.
Easily digestible and comprehensive monthly training
Monthly audio training that you can listen to at your own pace, in your preferred environment. They will be largely based on and led by your unique needs as a community, with action steps you can implement after each one. And you’ll have access to the training for a further 6 months afterwards.
1:1 training or coaching sessions
You get 1 coaching sesh included in the programme, with access to and a discount for future 1:1 calls. This is your time to get hyper-individualized attention on anything related to your business or the materials you want extra support with.
Bonus workshops, resources and training
You'll get my Brand Strategy Manual template, budget + forecasting template, blueprints for marketing and content planning, invitations to guest workshops and quarterly live Q+A calls with all alumni for ongoing support and accountability, discount on future 1:1 coaching calls, valid for 1 year.

Praise for my intimacy-led approach


a month for 3 months

Journal to enrich your strategy development, which you can work through at your own pace
3 audio trainings, released monthly and based on the needs of the group (the content will be led and driven by your needs, with the overarching aim to develop a strong brand strategy)
Further 6-month access to training
6 live group calls held twice a month, each 60-90 minutes long
Additional worksheets and resources where it makes sense
Up to 11 other humans in the group, so that no one is lost in the crowd
Community space hosted on Circle, facilitated by myself
One 1:1 calls with me
Bonus discount on any future coaching calls, valid for 12 months
Text/voice message support for 3 months, 2 weeks
Invitation to quarterly live Q+A calls with all alumni for ongoing support and accountability
Blueprints for marketing and content planning, bookkeeping and forecasting that you can use as a guide in setting up your preferred systems
Join the collective
The details

What it is

Imagine a small group of new business friends, whose values likely align with yours, coming together for 6 months. Being guided through your stickiest, trickiest branding struggles and strategy frustrations. So that you’re able to come out the other side of the programme (and each call) knowing what you can do to captivate more fab clients, reach your goals and grow your business into what you dream it to be.

The 3 months gives you plenty of margin to work through and implement the trainings, assess where you need more support and celebrate what’s working.

How it works

You'll complete a form that helps me determine whether this is the right support for you, right now.

If I feel like this programme will help you reach your business goals and will be a good fit for your needs, I'll send you an invoice. This will be recurring for three months.

Once you've paid your first invoice, I'll invite you to our Circle community, add you to Telegram and send you all the info you'll need for the following 3 months.

Applying ≠ investing

If you want to schedule a 15-minute call to talk irl-ish about this programme and your business needs, you can check the option to book a 15-minute call with me.

Join the collective
Why Lorin? 

I believe we deserve to be deeply connected to ourselves, our purposes and our vision, so that we can confidently run our businesses in a way that honours who we are while growing it into what we dreamed it to be.

I got (get?) really frustrated with the overly manipulative marketing tactics that promise big outcomes by selling formulas and one-size-fits-all approaches.

My solution to this was to trade lost-in-the-crowd brand stories for intimacy, so we can move within our business from a place of deep understanding, focusing on the result we specialise in instead of the service we provide or niche we operate in.

So that we can have a plan, all the confidence and the right words to grow our businesses into what we dream them to be.

good to know
I don't believe in one-size-fits-all approaches, for business or life. I value your agency and autonomy and won't push a mould or formula that doesn't honour your unique circumstance, values and experience.
I know without a doubt that you can DIY a rocking brand strategy with the right resources. This support is designed to help you feel confident in hitting publish on your marketing, messaging and brand experiences, and get it in front of the right people sooner.
I won't sell you something if I don't believe I'd be able to help you reach your goals. I also don't do bullshit promises of grand outcomes or revenue and will always be working towards putting human-ness above revenue.
guiding principles