Welcome to

Brand Strategy & Design

An all-inclusive 1:1 programme that starts with intimacy, and ends with message-focused visual design.

The beautiful space where clear and definitive messaging meets design to help you achieve long-term business and life goals.

We travel inward, unpack your story and refine your message to create the most aligned, natural and fun strategy. Then we use that strategy to design an abundant and bespoke brand experience.

What does brand Strategy and design include?
8+ weeks of intimacy-driven conversation
That’s 8 weeks of one-on-one conversations centred on you, your story and your business and where all three of those overlap.
What does brand Strategy and design include?
2 live calls where we lay the foundation
No specific time cap on these calls, as they serve a very important discovery and conversational role in the process. In fact, I encourage upward of 2 hours a piece and booking more calls as needed to ensure we’re keeping completely aligned to your goals.
After the call I might prescribe some work, like prompts or completing a short worksheet. All in the name of mapping out a full and rich brand story that will guide you on the path to profitability and growth.
What does brand Strategy and design include?
Brand strategy
The kind that just makes sense and it easy to use.
I’m talking about refined and curated statements around your purpose and vision, what you do and how you do it differently, why you care about it, your brand values, the functional and emotional benefits of your services or products, your brand positioning, tagline and messaging, a highly detailed profile on your people, your personality attributes and tone, your keywords and copywriting library, your content categories for marketing, your marketing strategy and schedule and your brand goal.
What does brand Strategy and design include?
Brand experience
More than a logo, I promise you! This is a comprehensively designed brand experience, with meaning and intention woven into each and every element.
Visual design that is aligned to your goals, led by your strategy and tailored to your people, this is a thorough graphic library brimming with logo iterations, patterns, textures, illustrations, stock photos, typography styling, colour stories, marketing materials and templates. Everything you need to market yourself with confidence and pride, while connecting with and engaging the people you love to serve.
What does brand Strategy and design include?
Strategy Manual
Yours. All yours. Filled with your final strategy and messaging, it’s a meaningful guide to representing your brand. It’s an in-depth look at everything that should guide your decisions, marketing, communication and is centred through the lens of your people.
If, at any point, you need grounding or reminding just how amazing either you or your business are, this is the document you come back to. Because this backs your vision and is aligned with your beautiful business dreams and goals.
What does brand Strategy and design include?
Website
While not entirely compulsory, I know from my experience of working with many clients, that the best way to kickstart your marketing and ensure you are sharing the most whole, intimate version of your story and using every design element in the most intentional way, is to create a custom website. No templates here (unless we’re using Shopify, then templates will be customised with lots of CSS written for you).
We’re talking website strategy, aligned to your brand strategy so that we really can guide your people through an experience that is delightful, clear and works to grow your business sustainably.
What does brand Strategy and design include?
Availability of on-demand 1:1 calls in the future
The option to book 1:1 coaching calls in the future where you can bring it! Questions, concerns, requests — I’m here for all of it.
These aren’t available as a stand-alone service but are available to you at any point you feel you need them as an existing client!
With a sneaky discount you’ll get the code for too! Because I really love connecting with creative, strong and excited womxn on live calls. Like, really really.
What does brand Strategy and design include?
Bonuses!
I’ll send you my bonus materials for perhaps less fun but equally as important business tasks. Setting goals, finances and accounting with Airtable templates, project and client relationship management, creating a weekly schedule, marketing schedules with Airtable templates.
You know, the ‘cog’ things that keep the machine working :)
What does brand Strategy and design include?
And just to recap
That’s 2+ (unlimited?!) 1:1 calls, abundant brand experience and graphic library (in excess of 1GB usually), 1 strategy manual, a custom designed and developed website and some bonus business materials. Packaged into the most intimate 8+-week programme of your business journey.
Not to mention the clarity, confidence and power that comes with all this intimacy and strategy in the first place.
What else?

How strategy has grown my clients’ businesses

Having brand intimacy has allowed me to develop the skill of staying laser-focused on consistency in messaging (with copy and branding). Having an easy-to-understand strategy absolutely affects my confidence in marketing. The Strategy Manual makes my life easier and takes a lot of pressure off me. I don’t have to spend hours trying to figure content. I have a clear guide and pathway to reach my people, and when I get distracted or off course I refer back to my strategy to get me back on track! I am regularly referencing it to maintain brand consistency and ensure sure I'm staying on track and speaking to my people. And understanding them allows me to effectively create solutions to problems they have and provide a different perspective on issues we share. 

Anusha fabio
Brand strategy, visual branding, brand experience, website, packaging design

Before I started working with Lorin, I felt like my brand was like a bunch of wildflowers I had gathered. She helped me arrange them into a beautiful bouquet through strategy and design that I feel confident in marketing and planning around. Having a clear sense of the community we serve and how we wish to serve them has been liberating. It’s easier to make decisions in and for Elpis Real Estate Boutique because the who and how is our litmus test. Because I understand our business so deeply I am able to accept or decline ideas and offers based on how well it fits our brand’s messaging and vision. 

Aimee Burrell
Brand strategy, visual branding, brand experience and marketing materials, website design

I’m so elated and excited about the whole project. Thank you for giving it your all. Lorin!!!! 🤩  You are just as obsessed as I am!!! I am in awe of the designs and how much of YOU and SOUL and HEART you’re putting into this brand. Aaaaaaaaaah thank you so much. I am happy with everything. Just SO SAD it is coming to an end (I was thinking yesterday I want to work with you FOR LIFE).

Beatrice Mangar
Brand strategy, visual branding, brand experience and marketing materials

Brand visuals that tell your story in the most meaningful and delightful way

Now accepting bookings for 2021.

To kickstart a year that’s fuelled by connection, intimacy, knowing, understanding and grace. To start a new chapter by holding space for yourself and allowing others to hold space for you too. To heal, find pleasure and delight in your journey of business and life.

To come home to yourself.

Weeks
1:1 calls
Brand strategy
Record permission for live calls
Strategy Manual
Creative direction
Discount on future coaching calls
Email + Voxer access forever
Full visual branding
Website strategy, design + development
Copywriting
With website
from
$7000
6-8
2+ as needed
Without website
from
$4500
10-12
4+ as needed
With website
from
$7000
6-8 weeks
2+ 1:1 calls as needed
Brand strategy
Record permission for live calls
Strategy Manual
Creative direction
Discount on future coaching calls
Email + Voxer access forever
Full visual branding
Website strategy, design + development
Copywriting
Without website
from
$4500
10-12 weeks
4+ 1:1 calls as needed
Brand strategy
Record permission for live calls
Strategy Manual
Creative direction
Discount on future coaching calls
Email + Voxer access forever
Full visual branding
No website strategy, design, development or copywriting

Some of your frequently asked questions

How long is the season?
The season lasts for 10 weeks, with 4 weeks of videos, calls and guidebooks, and 1 rest week to digest and refine the strategy developed to that point each.
Do you create the strategy manual for me?
I don’t but I help you refine all of its contents. I provide you with a template for Canva, InDesign or just a fillable PDF.
Do I have to complete the workbook before season starts?
I highly recommend completing the workbook before we start the weekly sessions. This will give you a better idea of what we’ll be covering, will have kickstarted an intimate thought process and will help you develop your strategy because you’ve done so much of the ‘work’ required already.
Gosh! That’s a lot of live calls.
Yup, it is. And I really wound’t have it any other way. My aim is for you to find and cultivate community in your business, and this is a magnificent place to start. Also, the best insights and clarity-inducing thoughts pop up during conversation so the bulk of the academy is conversation-led. Also, 16 hours of live Zoom calls?! What value!
When can I book my coaching calls for?
The coaching calls have to be booked in for the rest weeks, so week 5 and week 10 of the season.
How long are the videos each week?
These videos serve to introduce the area of strategy we’ll be covering that week so I keep them shorter than 10 minutes.
Why so many guidebooks?
These help you take your answers and thoughts from the workbook and apply them to the area we’re working on that week. They’re short and print-friendly and aim to give you a step-by-step so that you’re armed with relevant questions and concerns during the live calls.
What’s your refund policy?
This is a bit tricky. It’s not a course, and it’s not just a series of downloadables which negate the ability to refund you. But it’s also not a series of promises that you can rely on without doing any of the work. It’s an intensive process of discovery and intimacy. That will result in some amazing strategy but also an understanding of how you can best operate in your business and how you best connect with your people. Because of this, if you feel you’re not making progress or that the work isn’t resonating with you, we can schedule a 1:1 call to figure out why.

Are you ready to

Share your refined and curated brand story with your people?

So that you can grow and sustain a business that you love. A business that’s woven into the very fabric of your life?