A programme helping you create a brand story woven from your experiences, brand message speaking to your right people and brand strategy that honours your purpose and vision

Join the academy

You’ve got a business that you love. You do work that lights you up and have a story worth sharing (that’s all of us!).

Now you want the confidence, clarity and direction that comes with leaning into the messy middles. Those spaces where our lives and the businesses we’ve built to support them overlap. The spaces that require different roles, and your energy and attention ebb and flow like the tide between them.

You want to share your story and message in a way that lands with the right people while feeling true to your purpose and vision.

Imagine

You’re finally beyond just surviving, wielding your brand story, messaging and strategy with confidence, clarity and direction.

You accept the tide, acknowledging that each part of you and your life flow and feed into the others. That they’re necessary and beautiful parts of your story. You may recognise the frustration at the push-pull you feel between them but it doesn’t feed a resentment toward one or the other.

After many seasons of just surviving in those spaces, you are anchored to your purpose and vision, with a clear understanding of what they are and how they’re connected to your story.

Your business is woven into all the other parts of your life and is a fierce and inseparable part of who you are, as part of your identity, even when the tide shifts or your work day is over.

This can absolutely be you — with or without me (or anyone else.)

I have no doubt you’d be able to DIY your own brand strategy with the right resources. After all, no one knows you better than you.

But you might be tired of going it alone (been there, it was more challenging than I thought).

Or you want guidance and support all in one place after spending your time piecing together a strategy puzzle without the box lid showing you how to fit said pieces together (I have it!).  Or maybe you’re craving community and connection with folks whose values very likely align with yours, so that you get a diversity of perspectives and support, get to know other humans on the same journey as you and enjoy deeper levels of engagement in process.

Maybe that’s why you’ve got a desire to connect more deeply with yourself

So that you can run your business in a way that honours who you are and speaks to who your people are. So that it can grow in the ways you want it to, in the ways you’d define as growth and success.

Trusting someone else with this, with your heart, may feel scary. You might be worried you’d lose agency or be pushed into a mould, a formula that doesn’t work for you. Or you’ll be cornered into being vulnerable and then met with a one-size-fits-all approach.

I see and honour those feelings.

And I don't want a formulaic, one-size-fits-all approach for you either and won't push you into one at all.

Building a business means sharing this vulnerable part of yourself with the rest of the world – and this experience is here to help you feel confident in all of it while getting your message and story in front of the right people (for you) sooner.

Confidence + clarity + support

At the same time it could be so liberating, providing you with a voice to use when advocating for yourself (holding clear boundaries, taking actions guided by what you value, carving your own path and setting your own rules in business).

It could give you a robust confidence in your message and a clear and deep understanding of who your people are. All while being supported and guided through this journey of intimacy in a safe space founded on understanding, self-compassion and acceptance while anchored to your singular purpose and values.

What could celebrating your individuality and having a brand strategy that feels good, is easy to use and just makes sense do for you and for your business?

Encouragement in breaking free from the rules and formulas that abound in these online business spaces, a framework for creating a brand strategy that is unique to you and a strategist helping you adapt it to your unique experiences and story.

This is what the Brand Intimacy Academy is.

A 5-week micro-community programme

For new and seasoned business owners who have a consistent desire to take value-aligned direction, breathe more of themselves in their brand messaging, and experience growth as they define it. Business owners who are excited about a more intimate way of doing business.  A way that celebrates our intricacies, our human-ness, and our desire to feel and know people and be felt and known in return.

With two 1:1 calls with me, direct Voxer or Whatsapp access (all the voice notes please!), weekly video/audio training and weekly live calls, it’s like we’ll be digitally holding hands while unpacking and curating your brand story, messaging and strategy.

I’ll be right there with you so together we’re putting the all pieces together in a way that feels right to you.

It’s a programme founded on intimacy-led conversations around you, your business and your people. A programme that gives you space intended to allow you to open yourself up to your story, find your voice and purpose and passions. A programme that gives permission to get honest, emotional, deep and sincere with yourself and decide what and how much you share with me and the community.

It culminates in a comprehensive brand strategy, based on a meaningful brand message and entirely unique brand story.

A strategy you can use, revisit and evolve for years to come.
Because you’ll have the tools within yourself to build that strategy. To take your thoughts and ideas and internal ramblings and sculpt them into clarity, direction, and action.

Join the academy

Over the course of the programme, you'll be guided through

Developing an intimate understanding of and relationship with yourself and your people so that you can confidently connect with them.

Embracing your messy middles, with an acceptance that your business is intrinsic to who you are and how you move through your days and life.

Looking inward to what you really want for your life and business and then using it to craft a plan and gain momentum, staying flexible while aligned to that dream.

Understanding and appreciating what makes you and your work truly different from others (focusing on where the result of working with you and the work you do overlap to establish your positioning) and being able to stand proud in that unique combination of experience, skill and perception.

Cultivating a confidence within yourself by looking inward to recognise value rather than looking outward to create value.

Growing a business that is fundamentally based on your purpose and vision — the kind of future you want for yourself and your business and how your business contributes to that vision.

Creating a brand story that is based around your lived experiences and woven from your own personal story in a way that creates a deep and rich narrative within your business, helping your people become emotionally invested in your story and the result you can provide them.

Being very clear about how you define success for yourself and anchoring yourself to that, even as it evolves, so that when you feel a push-pull towards rules, formulas and promises of multiple-figure anythings you have something grounding to come back to you.

Disregarding rules, systems and processes that don’t account for your circumstance, environment or desires, knowing that you’re allowed to create all of those yourself, adopting a take-what-you-need attitude to running an online business as a multi-faceted human, selling to other multi-faceted humans.

Having clarity and direction in all the ‘below the surface’ elements of a business so you can create clear and compelling visual branding using strategy to influence how you visually share your message with the right people.

Gaining the tools to assess, refine and evolve your own strategy as your business grows into new seasons.

Building a business means sharing this vulnerable part of yourself with the rest of the world – and this experience is here to help you feel confident in all of it while getting your message and story in front of the right people sooner.

I have no doubt you’d be able to put together your own brand strategy with the right resources.

After all, no one knows you better than you.

But if you’re ready for support, guidance and community, it’s here for you.

Join the academy

Payment plan

Journal to kickstart your intimacy
Get the journal as soon as you sign up
5 sections of video/audio training
5 live group calls
Bonus guidebooks and worksheets for each module
Brand Strategy Manual template
Voxer/Whatsapp access for 8 weeks
1 year access to training and replays
Two 1:1 calls with me
Bonus discount on any future consulting calls, valid for 12 months
Invitation to quarterly live Q+A calls with all alumni for ongoing support and accountability
Blueprints for marketing and content planning, bookkeeping and forecasting that you can use as a guide in setting up your preferred systems

6 monthly payments of $160/R2000

Get started for $160/R2000

Pay in full

Journal to kickstart your intimacy
Get the journal as soon as you sign up
5 sections of video/audio training
5 live group calls
Bonus guidebooks and worksheets for each module
Brand Strategy Manual template
Voxer/Whatsapp access for 8 weeks
1 year access to training and replays
Two 1:1 calls with me
Bonus discount on any future consulting calls, valid for 12 months
Invitation to quarterly live Q+A calls with all alumni for ongoing support and accountability
Blueprints for marketing and content planning, bookkeeping and forecasting that you can use as a guide in setting up your preferred systems

One-time payment of $960/R12000

I’m ready to join! Sign me up.

So what, exactly, do we outline and refine in those 5 weeks?

Praise for my intimacy-led approach

So, if that sounds like

the strategy you need to start taking value-aligned action, feel confident and embrace your messy middles, I’d love to welcome you into the academy!

Join us!

Payment plan

Journal to kickstart your intimacy
Get the journal as soon as you sign up
5 sections of video/audio training
5 live group calls
Bonus guidebooks and worksheets for each module
Brand Strategy Manual template
Voxer/Whatsapp access for 8 weeks
1 year access to training and replays
Two 1:1 calls with me
Bonus discount on any future consulting calls, valid for 12 months
Invitation to quarterly live Q+A calls with all alumni for ongoing support and accountability
Blueprints for marketing and content planning, bookkeeping and forecasting that you can use as a guide in setting up your preferred systems

6 monthly payments of $160/R2000

Get started for $160/R2000

Pay in full

Journal to kickstart your intimacy
Get the journal as soon as you sign up
5 sections of video/audio training
5 live group calls
Bonus guidebooks and worksheets for each module
Brand Strategy Manual template
Voxer/Whatsapp access for 8 weeks
1 year access to training and replays
Two 1:1 calls with me
Bonus discount on any future consulting calls, valid for 12 months
Invitation to quarterly live Q+A calls with all alumni for ongoing support and accountability
Blueprints for marketing and content planning, bookkeeping and forecasting that you can use as a guide in setting up your preferred systems

One-time payment of $960/R12000

I’m ready to join! Sign me up.

What others are saying about my intimacy-led strategy

I was a little bit of a lost soul working with whatever I could during these times. I knew something was lacking. Direction, fulfillment, purpose. With guided support and a safe space to unpack my thoughts I have gained clarity, a vision, a new goal. Maybe also a new dream. Allowing myself to lean into a new purpose and now I'm taking baby steps to dive right out of my comfort zone and into something that scares the hell out of me, but also excites me to the core.

Thank you a million times for holding this space for me and giving me the opportunity to have YOU hold my hand through it all.

Lee-Ann

I feel like it’s not work at all now that I have an intimate map of my brand and the messaging to carry forth. I derive a lot of satisfaction, pleasure, and fulfillment from creating and working on my business and I’m so excited for the coming year. In fact, it makes work so effortless that I’ve peacefully decided to take over 7 weeks of holidays without thinking about or doing any work. I have full confidence in what I want to birth and I’m so grateful for your guidance every step of the way. Thank you Lorin, you’re the world’s best hidden gem. I want to shout to everyone I know who needs brand strategy about you!!

Beatrice Mangar

Before I started working with Lorin, I felt like my brand was like a bunch of wildflowers I had gathered. She helped me arrange them into a beautiful bouquet through strategy and design that I feel confident in marketing and planning around. Having a clear sense of the community we serve and how we wish to serve them has been liberating. It’s easier to make decisions in and for Elpis Real Estate Boutique because the who and how is our litmus test. Because I understand our business so deeply I am able to accept or decline ideas and offers based on how well it fits our brand’s messaging and vision.

Aimee Burrell

Got questions? I might have answers!

How long is the season?
Do you create the strategy manual for me?
Should I be going through the journal before the season starts?
Are the weekly calls compulsory?
When can I book the 1:1 calls with you for?
How long do I get access to the trainings, journal/workbooks and call replays?
What's your refund policy?