Now you want the confidence, clarity and direction that comes with leaning into the messy middles. Those spaces where our lives and the businesses we’ve built to support them overlap. The spaces that require different roles, and your energy and attention ebb and flow like the tide between them.
You want to share your story and message in a way that lands with the right people while feeling true to your purpose and vision.
You’re finally beyond just surviving, wielding your brand story, messaging and strategy with confidence, clarity and direction.
You accept the tide, acknowledging that each part of you and your life flow and feed into the others. That they’re necessary and beautiful parts of your story. You may recognise the frustration at the push-pull you feel between them but it doesn’t feed a resentment toward one or the other.
After many seasons of just surviving in those spaces, you are anchored to your purpose and vision, with a clear understanding of what they are and how they’re connected to your story.
Your business is woven into all the other parts of your life and is a fierce and inseparable part of who you are, as part of your identity, even when the tide shifts or your work day is over.
I have no doubt you’d be able to DIY your own brand strategy with the right resources. After all, no one knows you better than you.
Or you want guidance and support all in one place after spending your time piecing together a strategy puzzle without the box lid showing you how to fit said pieces together (I have it!). Or maybe you’re craving community and connection with folks whose values very likely align with yours, so that you get a diversity of perspectives and support, get to know other humans on the same journey as you and enjoy deeper levels of engagement in process.
So that you can run your business in a way that honours who you are and speaks to who your people are. So that it can grow in the ways you want it to, in the ways you’d define as growth and success.
Trusting someone else with this, with your heart, may feel scary. You might be worried you’d lose agency or be pushed into a mould, a formula that doesn’t work for you. Or you’ll be cornered into being vulnerable and then met with a one-size-fits-all approach.
Building a business means sharing this vulnerable part of yourself with the rest of the world – and this experience is here to help you feel confident in all of it while getting your message and story in front of the right people (for you) sooner.
At the same time it could be so liberating, providing you with a voice to use when advocating for yourself (holding clear boundaries, taking actions guided by what you value, carving your own path and setting your own rules in business).
It could give you a robust confidence in your message and a clear and deep understanding of who your people are. All while being supported and guided through this journey of intimacy in a safe space founded on understanding, self-compassion and acceptance while anchored to your singular purpose and values.
Encouragement in breaking free from the rules and formulas that abound in these online business spaces, a framework for creating a brand strategy that is unique to you and a strategist helping you adapt it to your unique experiences and story.
For new and seasoned business owners who have a consistent desire to take value-aligned direction, breathe more of themselves in their brand messaging, and experience growth as they define it. Business owners who are excited about a more intimate way of doing business. A way that celebrates our intricacies, our human-ness, and our desire to feel and know people and be felt and known in return.
With two 1:1 calls with me, direct Voxer or Whatsapp access (all the voice notes please!), weekly video/audio training and weekly live calls, it’s like we’ll be digitally holding hands while unpacking and curating your brand story, messaging and strategy.
It’s a programme founded on intimacy-led conversations around you, your business and your people. A programme that gives you space intended to allow you to open yourself up to your story, find your voice and purpose and passions. A programme that gives permission to get honest, emotional, deep and sincere with yourself and decide what and how much you share with me and the community.
A strategy you can use, revisit and evolve for years to come.
Because you’ll have the tools within yourself to build that strategy. To take your thoughts and ideas and internal ramblings and sculpt them into clarity, direction, and action.
Developing an intimate understanding of and relationship with yourself and your people so that you can confidently connect with them.
Embracing your messy middles, with an acceptance that your business is intrinsic to who you are and how you move through your days and life.
Looking inward to what you really want for your life and business and then using it to craft a plan and gain momentum, staying flexible while aligned to that dream.
Understanding and appreciating what makes you and your work truly different from others (focusing on where the result of working with you and the work you do overlap to establish your positioning) and being able to stand proud in that unique combination of experience, skill and perception.
Cultivating a confidence within yourself by looking inward to recognise value rather than looking outward to create value.
Growing a business that is fundamentally based on your purpose and vision — the kind of future you want for yourself and your business and how your business contributes to that vision.
Creating a brand story that is based around your lived experiences and woven from your own personal story in a way that creates a deep and rich narrative within your business, helping your people become emotionally invested in your story and the result you can provide them.
Being very clear about how you define success for yourself and anchoring yourself to that, even as it evolves, so that when you feel a push-pull towards rules, formulas and promises of multiple-figure anythings you have something grounding to come back to you.
Disregarding rules, systems and processes that don’t account for your circumstance, environment or desires, knowing that you’re allowed to create all of those yourself, adopting a take-what-you-need attitude to running an online business as a multi-faceted human, selling to other multi-faceted humans.
Having clarity and direction in all the ‘below the surface’ elements of a business so you can create clear and compelling visual branding using strategy to influence how you visually share your message with the right people.
Gaining the tools to assess, refine and evolve your own strategy as your business grows into new seasons.
Building a business means sharing this vulnerable part of yourself with the rest of the world – and this experience is here to help you feel confident in all of it while getting your message and story in front of the right people sooner.
I have no doubt you’d be able to put together your own brand strategy with the right resources.
Your purpose and vision
What you do and how you do it differently
Why you care about it and your values
Defining how you measure success
Setting value-aligned goals
Who they are
Their Keywords + Phrases
Functional and emotional benefits
Your brand positioning and tagline
Your brand messaging + categories for copy/content
Brand voice and tone
Brand keywords and copywriting library
Populating your strategy manual with templates in Canva, Adobe XD and InDesign
Copywriting for website and marketing from my strategy manual
First 1:1 call
These are design to help you dig deeper at your own pace and include:
Goal setting and scheduling tasks
Client relationship management
Finances and forecasting
I was a little bit of a lost soul working with whatever I could during these times. I knew something was lacking. Direction, fulfillment, purpose. With guided support and a safe space to unpack my thoughts I have gained clarity, a vision, a new goal. Maybe also a new dream. Allowing myself to lean into a new purpose and now I'm taking baby steps to dive right out of my comfort zone and into something that scares the hell out of me, but also excites me to the core.
Thank you a million times for holding this space for me and giving me the opportunity to have YOU hold my hand through it all.
I feel like it’s not work at all now that I have an intimate map of my brand and the messaging to carry forth. I derive a lot of satisfaction, pleasure, and fulfillment from creating and working on my business and I’m so excited for the coming year. In fact, it makes work so effortless that I’ve peacefully decided to take over 7 weeks of holidays without thinking about or doing any work. I have full confidence in what I want to birth and I’m so grateful for your guidance every step of the way. Thank you Lorin, you’re the world’s best hidden gem. I want to shout to everyone I know who needs brand strategy about you!!
Before I started working with Lorin, I felt like my brand was like a bunch of wildflowers I had gathered. She helped me arrange them into a beautiful bouquet through strategy and design that I feel confident in marketing and planning around. Having a clear sense of the community we serve and how we wish to serve them has been liberating. It’s easier to make decisions in and for Elpis Real Estate Boutique because the who and how is our litmus test. Because I understand our business so deeply I am able to accept or decline ideas and offers based on how well it fits our brand’s messaging and vision.
You're so close to joining the Brand Intimacy Academy I can practically hear all the amazing conversations we'll be having already.
But first, please fill out this form and I'll send your invoice :)