Getting more fab clients is about shifting your message from being a person or business that sells a particular service or product to being someone who specialises in a result. Then anchoring all your sales efforts in that result.
This audit allows us to review and refine your messaging so it better conveys that result. We can tackle your emotional and functional benefits, positioning yourself in your industry, refining your core message, or looking at the pillars of your brand messaging that uphold what you do, who you do it for and why it's important.
I believe we deserve to be deeply connected to ourselves, our purposes and our vision, so that we can confidently run our businesses in a way that honours who we are while growing it into what we dreamed it to be.
I got (get?) really frustrated with the overly manipulative marketing tactics that promise big outcomes by selling formulas and one-size-fits-all approaches.
My solution to this was to trade lost-in-the-crowd brand stories for intimacy, so we can move within our business from a place of deep understanding, focusing on the result we specialise in instead of the service we provide or niche we operate in.
So that we can have a plan, all the confidence and the right words to grow our businesses into what we dream them to be.